BMDC undertook a comprehensive redevelopment of Kemp Cleaning Services’ website to enhance user experience, improve accessibility, and ensure the site reflects Kemp Services’ commitment to quality and professionalism. The project involved a complete overhaul of the site’s design, structure, and content, focusing on usability and search engine optimisation (SEO).
BMDC implemented a clean design that aligns with Kemp Services' brand identity. The new design features intuitive navigation, making it easy for users to find information about services such as contract cleaning, office cleaning, and builders cleaning.
The website was redesigned to be fully responsive, ensuring it works seamlessly on all devices, including desktops, tablets, and smartphones. This approach not only improves accessibility but also significantly enhances user engagement across different platforms.
BMDC enhanced the site’s SEO, including keyword optimisation and metadata improvements, to increase organic search visibility. The strategic incorporation of keywords like "professional office cleaning services," "construction site cleaning specialists," and "commercial cleaning solutions UK" was a deliberate move to attract relevant traffic.
High-quality, informative content was created to describe Kemp Services' offerings clearly. This includes detailed descriptions of services like communal block, deep, and welfare area cleaning, highlighting each service's benefits and unique aspects.
The user interface (UI) was designed to focus on ease of use. Features such as a quick contact form, service area maps, and customer testimonials were added to build trust and facilitate accessible communication with potential clients.
BMDC ensured the website loads quickly and efficiently, providing a smooth experience for users. This includes optimising images, leveraging browser caching, and minimising code to reduce load times.
