Our collaboration with DDG Windows, a leader in high-quality window solutions, focused on creating a unique and memorable double-glazing windows rebrand.
At BMDC, a strong brand identity is essential for any company looking to stand out in a competitive market.
This project aimed to encapsulate the essence of DDG Windows’ values, quality, and innovation within a cohesive visual identity.
The primary goal of our work with DDG Windows was to develop a brand identity that would:
Reflect Quality and Reliability:Â Emphasise the premium quality and reliability of DDG Windows products.
Enhance Brand Recognition:Â Create a distinct and memorable logo that stands out in the market.
Ensure Consistency:Â Develop brand guidelines to maintain a consistent and professional appearance across all marketing materials and communications.
Concept Development
Our design process began with in-depth research and brainstorming sessions to understand DDG Windows’ brand values, target audience, and market positioning. The key attributes we aimed to convey through the double-glazing windows rebrand were:
Quality:Â High-end craftsmanship and superior materials.
Innovation:Â Modern designs and advanced technology.
Trust:Â A reliable and customer-focused approach.
Design Elements
The logo design incorporated the following elements:
Symbol:Â A sleek, stylised window representation, signifying clarity and openness.
Typography:Â Modern, clean typeface to complement the symbol and enhance readability.
Colour Scheme:Â A refined palette of blues and greys, conveying professionalism, trust, and reliability.
The collaboration between BMDC and DDG Windows resulted in a robust and distinctive brand identity that enhances brand recognition and reinforces the company’s commitment to quality and innovation. The new logo and brand guidelines provide DDG Windows with the tools to maintain a consistent and professional image across all touchpoints, paving the way for continued success in the market.
