Creating Vijay’s Virasat’s brand identity was a meticulous process that involved blending the old with the new. Collaborating with leading branding experts, we developed a visual and sensory experience that resonates with our patrons. Our logo, inspired by traditional Indian motifs, is a testament to our dedication to authenticity. The vibrant colour palette and intricate design elements reflect the richness of Indian culture, while modern typography adds a contemporary touch.
Dining at Vijay’s Virasat is more than just savouring a meal; indeed, it’s about experiencing a cultural journey.
As soon as you step in, you’re enveloped in an ambience that transports you to the heart of India.
Moreover, our interiors are thoughtfully designed to blend traditional decor with modern aesthetics, creating a warm and inviting atmosphere.
The Mughals of the Middle East ruled and brought dishes of elegance and aroma. The Portuguese colonised the South and introduced an array of unseen ingredients. The British Raj reigned and innovated techniques and traditions.
Years of invasion, immigration and interaction continued transforming India’s culture and cuisine. Within its borders, wide-ranging regions, rituals and religions all made their mark on India’s tantalising taste tapestry. Mixed, this shaped the best-known dishes of the modern day.
Spanning three generations, Vijay’s story started small, catering to the ever-present vegetarian community. Serving takeaway foods at Vijay’s Sweet Mart, this extended to Vijay’s Chawalla, offering street foods and traditional Indian fare.
Today we arrive at Vijay’s Virasat, continuing the journey from years of collaboration and adaptation, retaining our respect and passion for creating exquisite vegetarian dishes whilst welcoming sumptuous non-vegetarian delights to our menu.
We implemented a comprehensive digital marketing strategy. Specifically, we utilised social media to engage audiences and promote special offers. Moreover, our photography captures the essence of Vijay’s Virasat, thereby preserving its magic and innovation in every shot.
